GŌ

It was halfway on one of our long runs in New Zealand, with burning calves and blistered heels/toes, that we had our breaking point. "Why are we paying a fortune for socks from overseas and long shipping”  "when we live in a place made for adventure?" New Zealand  has the world’s most epic trails, Australia has sun that could fry an egg on pavement.

 

The irony was undeniable:

Oceania's athletes were conquering mountains, yet relying on socks that crossed continents to get to them.

 

So we thought why we do not build our own sock Brand? arch-hugging grips for those steep switchbacks, breathable zones for swampy summer rides, and designs as wild as the landscapes they were made for.

 

So we built GŌ.

We spent months testing fabrics. No slip. Just relentless comfort for every mile, hill, or sprint. No more rogue socks. Just lightweight, no-blisters, "wait, are these even on?" magic for runners, cyclists, and adventurers who hate fuss as much as we do.

 

Because the best adventures start here at home.

 

RUN.BIKE.GŌ